SHM teams up with Absolut for futuristic video for anthemic single 'Greyhound.'
By Akshay Bhansali
With "Greyhound," two powerhouse Swedish entities have teamed up on an epic music video for an absolute banger of a new single (pun intended). With just over a week before their Masquerade Motel mini-festivals hit Miami's Grand Central Park, Swedish House Mafia have partnered with Absolut on a new song, video and grapefruit-flavored spirit. And while not all of Axwell, Steve Angello and Sebastian Ingrosso's fans may be of beverage-sampling age, their new single (which they debuted at Madison Square Garden) now has a commendable video for all to see.
"Greyhound" recalls the underground and illicit motif established in the Yakuza-inspired video for their last single, "Antidote," except it's a lot less violent and everyone keeps their clothes on. Set in a futuristic, "Mad Max"-like desert, the video follows fashion-forward gangs at the races. Just what is running the lengths? You guessed it: robotic greyhounds that seem to be a marriage of Voltron's Lion Force and the Defense Advanced Research Projects Agency's Cheetah robot. It's probably safe to say the evil-doers in "Save the World" are somewhere thanking their lucky stars they didn't meet these dogs in a dark alley.
Jockeying the thoroughbred canines, through holographic console manipulation, are Ax, Seb and Steve, from what would seem a subterranean basement. And though it may be tough to tell from the video's ending which pup and jockey proved victorious, Swedish House Mafia and Absolut certainly come away with a win for a compelling video for what is sure to be an EDM anthem going into Miami Music Week.
"Greyhound," SHM's fifth single, is slated for release on March 19 here on Absolut's Facebook page.
What do you think of Swedish House Mafia's "Greyhound" video? Sound off in the comments below, and be sure to follow @mtvclubland for the latest EDM news!Related Artists